Blue Bell reveals new flavor “as delicious as the cake made famous in St. Louis” for limited time

HOUSTON (KIAH) — Blue Bell Ice Cream is releasing a flavor "as delicious as the cake made famous in St. Louis!" Inside is a Cake Batter Ice Cream combined with a luscious cream cheese swirl and rich, gooey butter cake pieces.

Gooey Butter Cake Ice Cream is in stores all over, starting today, released just in time to celebrate the company’s expansion to the St. Louis market.

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This new release falls on the same day Blue Bell products arrive in St. Louis, but the new flavor is available in the half gallon and pint sizes for a limited time.

“Today is a special day for Blue Bell,” Carl Breed, vice president, sales and marketing for Blue Bell added. “We are excited to bring our products to St. Louis and the surrounding cities.”

Our new Gooey Butter Cake Ice Cream is as delicious as the cake made famous in St. Louis. Our ice cream is a great introduction if you have not tasted a gooey butter cake. There are delicious pieces of cake in each bite. And our Cake Batter Ice Cream combined with a cream cheese swirl is, as they say, the icing on the cake.

Carl Breed, vice president, sales and marketing for Blue Bell

This is the second new release this year. Blue Bell also released Cinnamon Twist Ice Cream in January. That one is filled with creamy ice cream with hints of brown sugar and cinnamon combined with tasty cinnamon bun dough pieces and a cinnamon icing swirl. Cinnamon Twist is available in the half gallon and pint sizes so look for these two new flavors where ice cream is sold.

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